Social Media Marketing:
More Than Just Posting Memes (And Hoping for the Best)
As a business owner, you may feel that your energy is better spent outside of social media marketing. However, in 2023, this mindset can be dangerous. Social media has become an integral part of our daily lives, and without a strong online presence, your business may miss out on connecting with a large portion of your potential audience.
With the number of global social media users expected to reach almost 3.43 billion in 2023 (Statista, 2020), it’s no surprise that organizations are investing more time and money into it. More than half of all businesses (60{7053da69faa920377dd53fa9a22c636a07200a0dd79db39e2c3beb85b4d3bc8d}) are planning to increase their Instagram budget, and almost half are planning to do the same for Facebook, YouTube, and LinkedIn (HubSpot, 2021).
Let’s take a closer look at the purposes social media serves. Here are some of the most important ways it can benefit your business:
Building Community
One of the primary reasons social media is crucial for businesses is that it allows them to reach a large audience at a relatively low cost. By creating compelling content and sharing it on social media, businesses have an opportunity to engage and build relationships with potential customers.
Creating a strong community around your brand is a must for building loyalty and encouraging word-of-mouth promotion. When people feel connected to your company, they’ll naturally look to you as their go-to source for information, products, or services.
Providing Audience Insights
One way to help grow this community is through social listening, a tactic which 66{7053da69faa920377dd53fa9a22c636a07200a0dd79db39e2c3beb85b4d3bc8d} of marketers say has increased in value for their organization over the past 12 months (Hootsuite, 2020). By paying attention to what your target audience likes, shares, and talks about online, you can tailor your marketing efforts to match their interests.
Moreover, social media analytics tools let businesses track their audience’s engagement, demographics, and behaviors, which can help them tailor their content and marketing strategies accordingly.
Brand Awareness
Social media allows businesses to showcase their unique brand personality and values. This way, they can differentiate themselves from competitors and connect with potential customers who may not have been aware of their brand previously. It also provides opportunities to collaborate with influencers or partner with other brands, which can further increase reach.
Reputation Management
Social media gives businesses a direct line to their audience, making it easy to share updates, news, and information. By monitoring and responding to customer feedback and complaints on social media platforms, social media lets businesses control the conversation around themselves.
Conclusion
Social media isn’t just a nice-to-have anymore – it’s essential for businesses that want to stay competitive and relevant in our digital world. At SOAR Media, we’re here to help you take your social media campaign to the next level- or just get it off the ground! By teaming up with us, you’ll get a custom social media strategy that targets your ideal audience, engages your community, and fuels your business’s growth.
It’s never too late to join the hundreds of brands trailblazing their space and finding their community on social media. With the right strategy in place, watch your business thrive like never before!
Contact us today!
Chris Lawton, SOAR's web development expert, brings over 39 years of experience in information technology. Chris served as the architect and director of IT and Enterprise Architecture for a US company in the US and Europe, where he was responsible for business systems across the continent. He led the team in implementing innovative solutions that streamlined business processes and improved efficiency. Additionally, Chris worked at Coca-Cola in Atlanta, where he was the architect developing and implementing strategies that enhanced website performance and ensured optimal user experience for 650 global websites and their infrastructure.
SOAR got its start with its Aussie founder, Olivia Malifa. Olivia has over 18 years of experience in the marketing industry. She has worked in all capacities and from all angles, serving as a marketing manager in both corporate and private businesses for over a decade before starting her own successful consultancy firm. Through her work in agency, Olivia discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
SOAR's co-founder and COO, Anthony 'Anton' Forbes-Roberts is an executive, advisor and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton's expertise in strategy & operations helps SOAR Media build, support and optimize its unique 'one stop' marketing services model on behalf of its clients.
Andrew Armanasco is a key member of the SOAR team, specializing in new business development, account management, and relationship management. Andrew holds a degree in Business from Tulsa University and has been in the industry for several years. He has worked throughout the Americas and the European Union, helping businesses with community development, land acquisition, manufacturing, expansion, sales, and distribution.
Behind every successful brand is one fundamental element: engaging experiences. As an Atlanta-native, Brand Marketing Strategist (Senior Account Manager), Kate Kisner has 13+ years of developing world-class events, acquisitions, brand concepts, and launches. Adept at developing methods to enhance visibility and market share by turning followers into clients, out-earning competitors, and increasing profit margins with forward-thinking, holistic brand experiences.
Moriah Deal is SOAR’s account manager with an impressive background in all areas of Public Relations and Marketing. She earned her Bachelor's degree in Science from Kennesaw State University, with a minor in Marketing. Since then, she has brought her skills to many industries. Moriah has written Healthcare PR copy with WellStar and the Georgia Pharmacy Association, done digital marketing for a carpet manufacturer that targeted Commercial Event and Hospitality spaces, facilitated social media marketing for a non-profit, and worked in graphic design and event management for a plumbing marketing department.
Delfina Booth is an interdisciplinary professional who excels in writing, marketing, and social media. She received her Bachelor's in Literature, Media, and Communication and Master's in Global Media and Communications from the Georgia Institute of Technology. Delfina is always creating; her academic background includes building two fantasy computer games, directing three short films, and studying abroad in Mexico City twice.
Logan Wilson brings a wealth of marketing expertise to SOAR Media, where he excels in crafting impactful strategies and innovative campaigns. As the Marketing Coordinator for the Seattle Seawolves, Logan handles social media, advertising, promotional design, sponsorships, and data analysis to drive marketing success. Combining his marketing skills with a deep passion for sports, fueled by his sister’s rugby career, Logan thrives on the excitement of game days and engaging fans. His dedication to excellence in every project reflects his commitment to both the sport and his role.
Jamie is our senior account manager, with a master’s degree and over 15 years of experience across a number of industries. She excels at guiding clients to success, having overseen accounts for major brands like Nike, Adidas, Starbucks, and Tommy Hilfiger. Originally from Texas, Jamie has lived in California and D.C., and now resides in Washington. In her free time, she enjoys family activities, traveling, outdoor running, yoga, and kayaking.
Pago brings over two years of freelance experience in video and photo editing. In his role, he takes pride in bringing imagination to life by creating and refining compelling visuals to match our clients' needs. When not working, he enjoys quality time with his wife, their dog, and a good night's sleep.
Chance Wenglewski is a graphic designer and illustrator with five years of experience under his belt. He loves contributing to the creative process of using his art to take that project to the next level and leave an impact. In his free time, Chance stays active with regular visits to the gym, training for rugby season, and exploring his passion for tattooing.
Lain is a creative force at SOAR Media, with proven success in marketing teams. She has developed a flair for creating visually compelling narratives and building cohesive brand identities. With her expertise in graphic design, multimedia, and brand identity development, Lain creates unique, memorable brand experiences that capture audiences' hearts and catapult client success.
Amanda Lako is SOAR’s marketing intern with a passion for creativity and marketing. In December 2024, she graduates with a Bachelor's degree in Marketing and a concentration in Data Analytics. Amanda merges her energy for marketing and her analytical skills to bring fresh perspectives to the team and new ideas to the table. In her free time, she loves to read, travel, and try new restaurants!
Our newest intern is a passionate, smart, hard working professional looking to start her career as an entry-level marketer for a high-performance organization with opportunity for growth. Zoe Franklin is currently pursuing a BBA in International Business and Marketing with a Minor in Japanese Language and Literature at the University of Georgia’s Terry College of Business. Set to graduate in Spring 2025, Zoe is excited to enter the world of business and showcase what she has to offer.