Launching BeCHé: A Bold Brand Identity & Digital Foundation

BeCHé Port Douglas is a premium residential development located in the heart of Port Douglas, Australia – offering a limited collection of high-end, architecturally designed homes in one of the country’s most sought-after coastal destinations.

SOAR Media partnered with BeCHé to bring their vision to market through a cohesive digital branding and awareness campaign. Our scope included developing a refined brand identity, designing a modern website, producing high-end digital brochures, managing organic social media content, and building automated email communications. We also created fresh assets and messaging that reflected the elegance, exclusivity, and lifestyle appeal of the homes and location.

+2133%

Web Traffic

+1

New Website

+10

Assets Created

The Mission

The Initial Challenge:
As a brand-new development, BeCHé Port Douglas needed to establish a compelling and cohesive brand presence from the ground up. With no prior digital foundation, the goal was to quickly build awareness, create demand, and generate qualified interest among affluent homebuyers and investors.

Our Role:
SOAR Media was brought in to develop the full brand experience across digital touchpoints – from design and messaging to website, social, and email. We were tasked with elevating the perception of the project to match its high-end offering and helping turn interest into action.

Results in Context:
The strong web performance and social engagements directly align with our goal of creating a brand and platform that speaks to the luxury buyer. Social engagement and brochure interactions showed that the creative direction resonated deeply with the audience.

"The sales materials you and your team have created are absolutely amazing. I’ve been speaking to agents and contacts across Australia, and everyone has said it’s the best they’ve ever seen. It’s on another level. You and your team should be incredibly proud. I’m certainly proud to be sending this documentation out. It’s truly impressive and makes me, my team, and the project stand out."

Troy Cavallaro

CEO

The Impact

Beyond metrics, SOAR Media helped BeCHé Port Douglas carve out a distinct identity in the luxury real estate market. The polished creative assets and brand messaging set a high standard for how the development is perceived – online and offline.

The website and brochures now serve as core tools for sales and investor conversations, while the email automation and organic social presence ensure continued interest and engagement. By creating a unified, high-touch brand experience, we positioned BeCHé for long-term credibility and sales success in a competitive market with expansion into paid campaigns.

This wasn’t just a marketing launch – it was the digital foundation for a legacy property brand.

Our Work

Time To Fly Next Level

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