Infamous Goes Global: A Fearless U.S. Launch and Brand Evolution

Infamous is a boundary-pushing circus-meets-cabaret experience created by seventh-generation circus producer Joseph Ashton. After touring to sold-out crowds across Australia, Infamous partnered with SOAR Media to bring their bold, cheeky, and unforgettable performances to American audiences. From digital and traditional advertising to video production and live event support, SOAR led a comprehensive communications and marketing campaign that helped Infamous break into the U.S. market with explosive results.

+7

Years Partnered

+$1M

Media Spend

+30%

Ticket Value

The Mission

Infamous needed to localize and launch its signature Australian circus experience for an entirely new American audience. SOAR was tasked with not only managing advertising and communications but also cultural translation, from Aussie slang to humor and visuals that resonated with U.S. audiences. The goal was to build brand awareness, fill seats, and test the viability of long-term expansion in the United States.

"SOAR Media was the reason our launch in the U.S. was not just possible, but wildly successful. They understood our voice, knew how to market our magic, and gave us the confidence to dream even bigger.”

Joseph Ashton

Creator & Producer

The Impact

The campaign proved not only viable but viral. Infamous quickly built a loyal American fanbase, some guests returned to the show 20 times, often bringing large groups of friends. SOAR’s advertising strategy paid for itself in the first wave, while also guiding strategic ticket price increases that improved revenue without compromising perception.

Audiences consistently rated the show as unforgettable, thanks to both the thrilling performances and the intentional marketing experience wrapped around them.

Our Work

Time To Fly Next Level

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