Seattle Seawolves Marketing Management: Multi-Year Growth in Major League Rugby

The Seattle Seawolves are a professional rugby team competing in Major League Rugby (MLR) and based in Seattle, Washington. As one of the league’s most successful franchises, the Seawolves boast back-to-back championships and a devoted fanbase.

SOAR Media partnered with the Seawolves starting January 1, 2024, to oversee and execute a full-scale marketing and communications strategy. From social media management and email campaigns to merchandise pushes and content creation, SOAR Media was tasked with elevating the Seawolves' brand visibility, fan engagement, and revenue generation across multiple channels.

+243M

Total Reach

+426

Story Mentions

+$2.3M

PR Value

The Mission

The Seawolves came to SOAR Media ahead of the 2024 season with the goal of transforming their digital presence and driving measurable business results, including increased ticket sales, improved fan engagement, and broader brand recognition in a competitive Seattle sports market.

We were tasked with building a cohesive marketing engine capable of supporting sales, storytelling, partnerships, and community growth. The statistics above speak directly to that mission, increased revenue, brand reach, and recognition, all delivered in the first season of partnership.

"We KILLED it yesterday! Phenomenal effort to get to nearly 50% renewed in 6 days. And 20 new season ticket deposits to date! Hell yeah! The STM event + the early bird renewal offer worked wonders. Proud moment for the organization and our fans. I’m elated with the progress…hope you are too. Keep up the great work. The way we’re trending, we have a shot at increasing our season ticket base YoY before the end of the season. "

Brian Jones

CEO

The Impact

Beyond the numbers, SOAR Media helped the Seawolves become one of the most talked-about teams in MLR, while building a digital presence capable of attracting fans, sponsors, and media attention at a national level.

The Seawolves now have a scalable content strategy, an engaged digital audience, and an in-house playbook for amplifying key moments, from player announcements to ticket pushes. This transformation set the foundation for long-term success and sustainability in a growing league.

Our Work

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