Beyond the numbers, SOAR Media’s work with WillowTV laid the foundation for long-term, sustainable growth. By implementing a streamlined CRM and email system, WillowTV now has a more cost-effective and scalable infrastructure for audience segmentation, subscriber retention, and promotional campaigns.
The evergreen social content strategy established a consistent brand voice and allowed WillowTV to stay top-of-mind with fans between tournaments – transforming their presence from reactive to proactive. Social media went from sporadic posting to a strategic, high-performing engagement channel, helping the brand become more culturally relevant to its core audience, especially younger cricket fans and students.
Most importantly, the transformation helped WillowTV evolve from a broadcaster into a full-fledged digital content brand – positioned to retain loyal subscribers, attract new viewers, and compete more effectively in a crowded streaming market. The shift wasn’t just in marketing output, but in mindset: WillowTV now has a forward-looking, data-informed marketing engine that supports both short-term performance and long-term brand equity.