RFCLA is a professional rugby team competing in Major League Rugby and based in Los Angeles, one of the most competitive media markets in the world. In 2025, SOAR Media partnered with RFCLA to build a full-funnel marketing strategy that elevated awareness, drove ticket sales, and positioned RFCLA as a leader in the LA sports conversation. From paid media and programmatic campaigns to PR, influencer marketing, SEO, and SMS/email rollout, SOAR’s approach resulted in record-breaking returns and visibility across all marketing channels.