Full-Funnel, Full Force: How RFCLA Captured LA’s Attention in 2025

RFCLA is a professional rugby team competing in Major League Rugby and based in Los Angeles, one of the most competitive media markets in the world. In 2025, SOAR Media partnered with RFCLA to build a full-funnel marketing strategy that elevated awareness, drove ticket sales, and positioned RFCLA as a leader in the LA sports conversation. From paid media and programmatic campaigns to PR, influencer marketing, SEO, and SMS/email rollout, SOAR’s approach resulted in record-breaking returns and visibility across all marketing channels.

+164%

Ticket Sales

+257%

ROAS

+9753

Press Hits

The Mission

RFCLA needed to break through a saturated LA market while operating with platform limitations and delayed tracking capabilities. SOAR Media was tasked with creating demand for a newer team, building its media footprint, and converting interest into sales, all without early-season pixels or analytics access. The performance metrics prove the strategy worked: RFCLA saw a 164% rise in ticket sales and led the league in media coverage by midseason. Each tactic, whether Meta ads, out-of-home campaigns, or influencer engagement, played a defined role in solving for attribution gaps and accelerating ROI.

"This year wasn’t just a campaign—it was a transformation. SOAR delivered us from noise into dominance."

RFCLA Leadership Team

The Impact

Beyond the numbers, SOAR’s work fundamentally changed how RFCLA was seen in the Los Angeles sports scene. Our campaigns helped legitimize the brand, drawing in new fans, engaging creators and press, and creating scalable systems for future success. Out-of-home billboards overdelivered by 36 million impressions, influencer collaborations reached nearly 1 million Angelenos, and PR earned RFCLA the #1 share of voice in the league. Despite pixel and ticketing constraints, SOAR re-engineered the marketing funnel and built RFCLA into a serious sports brand in a matter of months.

Our Work

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