Kicking off a new legacy, the Rides to Remember Gala debuts in the U.S.

Rides to Remember galvanizes community strength to bring moments of joy and support to children with cancer. By partnering with organizations like Cure Childhood Cancer, Camp Sunshine, and Atlanta Ronald McDonald House Charities, the initiative brings together car enthusiasts, donors, and advocates to create unforgettable experiences for children and their families.

SOAR Media was engaged to concept, manage, and execute the inaugural U.S. Rides to Remember Gala, held at the Phase Learning Center. From brand development and media planning to live event management and auction execution, SOAR delivered a high-impact campaign that fused elegance with philanthropy, ultimately raising over $306,000 for charity.

+1703%

More Donations

+$306K

Raised In 2024

+4 Years

Fundraising Gala

The Mission

Our goal was to launch a premiere gala in Atlanta that celebrated Rides to Remember’s mission while maximizing fundraising opportunities. We were tasked with building the event from the ground up, branding, marketing, programming, and executing a seamless event experience. The results surpassed expectations and gave the charity an expanded footprint in the Greater Atlanta area.

"Olivia Malifa and the entire team at SOAR have been instrumental in our continued success over these past 3 years. Our company produces many activations each year, and they are all very complex and time intensive. SOAR understands our brand values and works closely with us to bring our vision to life at each and every event. We could not be more impressed with their work, and look forward to our continued partnership!"

Jacqueline Johnson

Marketing Director

The Impact

Beyond fundraising, the gala introduced Rides to Remember to a wider, more influential audience in the Atlanta philanthropic community. SOAR helped establish the gala as a premier annual event and positioned the charity as a major force in pediatric cancer fundraising. This first-year success laid a powerful foundation for long-term growth and community engagement.

Our Work

Time To Fly Next Level

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