CASE STUDY
Rick Hale Leadership
About
Rick Hale, the owner of multiple Keller Williams Offices, is a distinguished figure in the real estate industry. Beyond his professional success, he has ventured into the realm of authorship and motivational speaking. His debut book, "Stop Settling," draws upon his extensive experience in the field, offering inspiration and insights to help others unlock their full potential.
The Services
In a partnership with Rick Hale, SOAR Media Agency focused on a multifaceted service suite to elevate his brand presence.
The Mission
SOAR Media embarked on a 3-month mission to transform Rick Hales' current logo and his existing 5,000 followers on a personal account into powerful assets for the long-term growth of his brand. Our strategic approach aimed not only to refresh the visual identity, but also to cultivate a thriving ecosystem that would resonate with both existing and prospective followers as Rick continued to produce more content.
The Outcome
- The initiation and establishment of Rick Hale’s professional Instagram profile, converting 87 followers organically within the first two months, reaching 8,679 impressions and securing 228 engagements through strategic ad placements and the use of reels.
- Through organic methods we achieved Facebook growth to 55 likes and 80 followers, with substantial interaction rates including 280 reactions, 617 clicks, 5 comments, 2 private messages, and 4 shares, bolstered by targeted ads and compelling reels.
- Implementation and management of 2 influencer marketing campaigns with significant follower bases (115,000 and 82,500 followers), enhancing brand credibility, reach and book sales commitments.
- Collaboration with ‘Powerofbooksofficial’ for an Instagram book review, yielded 891 likes and 117 profile visits.
The Impact
By the conclusion of our engagement in August 2023, Rick Hale's brand witnessed a promising trajectory of follower growth and engagement. SOAR laid a solid foundation for his online presence, fostering continuous and organic growth. This growth was not just in numbers, but in the quality of interactions and the burgeoning community around his brand.
While Rick is a mega-performer in his real estate career, his role as an author and business in book sales is still young, SOAR set Rick up for success to continue with our content strategy and plan to further his success in this field within his own management abilities and budget.
Happiness.library Collaborations
Chris Lawton, SOAR's web development expert, brings over 39 years of experience in information technology. Chris served as the architect and director of IT and Enterprise Architecture for a US company in the US and Europe, where he was responsible for business systems across the continent. He led the team in implementing innovative solutions that streamlined business processes and improved efficiency. Additionally, Chris worked at Coca-Cola in Atlanta, where he was the architect developing and implementing strategies that enhanced website performance and ensured optimal user experience for 650 global websites and their infrastructure.
SOAR got its start with its Aussie founder, Olivia Malifa. Olivia has over 18 years of experience in the marketing industry. She has worked in all capacities and from all angles, serving as a marketing manager in both corporate and private businesses for over a decade before starting her own successful consultancy firm. Through her work in agency, Olivia discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
SOAR's co-founder and COO, Anthony 'Anton' Forbes-Roberts is an executive, advisor and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton's expertise in strategy & operations helps SOAR Media build, support and optimize its unique 'one stop' marketing services model on behalf of its clients.
Andrew Armanasco is a key member of the SOAR team, specializing in new business development, account management, and relationship management. Andrew holds a degree in Business from Tulsa University and has been in the industry for several years. He has worked throughout the Americas and the European Union, helping businesses with community development, land acquisition, manufacturing, expansion, sales, and distribution.
Behind every successful brand is one fundamental element: engaging experiences. As an Atlanta-native, Brand Marketing Strategist (Senior Account Manager), Kate Kisner has 13+ years of developing world-class events, acquisitions, brand concepts, and launches. Adept at developing methods to enhance visibility and market share by turning followers into clients, out-earning competitors, and increasing profit margins with forward-thinking, holistic brand experiences.
Moriah Deal is SOAR’s account manager with an impressive background in all areas of Public Relations and Marketing. She earned her Bachelor's degree in Science from Kennesaw State University, with a minor in Marketing. Since then, she has brought her skills to many industries. Moriah has written Healthcare PR copy with WellStar and the Georgia Pharmacy Association, done digital marketing for a carpet manufacturer that targeted Commercial Event and Hospitality spaces, facilitated social media marketing for a non-profit, and worked in graphic design and event management for a plumbing marketing department.
Delfina Booth is an interdisciplinary professional who excels in writing, marketing, and social media. She received her Bachelor's in Literature, Media, and Communication and Master's in Global Media and Communications from the Georgia Institute of Technology. Delfina is always creating; her academic background includes building two fantasy computer games, directing three short films, and studying abroad in Mexico City twice.