CASE STUDY
SevSells by Sevin Murdock
About
SevSells is changing how we think about buying and selling homes by mixing new tech with old-school values. With a focus on data, they've addressed significant industry challenges, namely Technology, Education, Transparent Incentives, and Service. As technology booms, SevSells is determined to strike a balance. While they use the latest digital tools, they haven't forgotten that real business is about real people. With changing demographics and an evolving market, SevSells stands out by continuously updating their knowledge. They don't just play the numbers game; they care about making sure every deal and every customer gets the special treatment they deserve.
The Services
Sevin Murdock considered 16 different agencies before deciding on us. Our standout qualities - swift responses, clear and open communication, and our proven capability to fulfill her detailed requirements - earned us her choice.
Branding
Email Marketing
Social Media
Website
The Mission
Taking inspiration from her Colorado heritage, Sevin's goal was a brand identity that flawlessly merged modern sensibilities with deep-rooted authenticity. Her brief emphasized creating an elevated, professional brand for a real estate agent that would encompass and translate across the four pillars of her business.
The Outcome
The revamped brand image elevated Sevin's perception from a local realtor but also positioned her as a leading team figure, echoing professionalism and attracting other professionals.
The Impact
Sevin's brand transformation opened doors to a premium clientele demographic, leading to listings within superior price brackets.
Chris Lawton, SOAR's web development expert, brings over 39 years of experience in information technology. Chris served as the architect and director of IT and Enterprise Architecture for a US company in the US and Europe, where he was responsible for business systems across the continent. He led the team in implementing innovative solutions that streamlined business processes and improved efficiency. Additionally, Chris worked at Coca-Cola in Atlanta, where he was the architect developing and implementing strategies that enhanced website performance and ensured optimal user experience for 650 global websites and their infrastructure.
SOAR got its start with its Aussie founder, Olivia Malifa. Olivia has over 18 years of experience in the marketing industry. She has worked in all capacities and from all angles, serving as a marketing manager in both corporate and private businesses for over a decade before starting her own successful consultancy firm. Through her work in agency, Olivia discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
SOAR's co-founder and COO, Anthony 'Anton' Forbes-Roberts is an executive, advisor and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton's expertise in strategy & operations helps SOAR Media build, support and optimize its unique 'one stop' marketing services model on behalf of its clients.
Andrew Armanasco is a key member of the SOAR team, specializing in new business development, account management, and relationship management. Andrew holds a degree in Business from Tulsa University and has been in the industry for several years. He has worked throughout the Americas and the European Union, helping businesses with community development, land acquisition, manufacturing, expansion, sales, and distribution.
Behind every successful brand is one fundamental element: engaging experiences. As an Atlanta-native, Brand Marketing Strategist (Senior Account Manager), Kate Kisner has 13+ years of developing world-class events, acquisitions, brand concepts, and launches. Adept at developing methods to enhance visibility and market share by turning followers into clients, out-earning competitors, and increasing profit margins with forward-thinking, holistic brand experiences.
Moriah Deal is SOAR’s account manager with an impressive background in all areas of Public Relations and Marketing. She earned her Bachelor's degree in Science from Kennesaw State University, with a minor in Marketing. Since then, she has brought her skills to many industries. Moriah has written Healthcare PR copy with WellStar and the Georgia Pharmacy Association, done digital marketing for a carpet manufacturer that targeted Commercial Event and Hospitality spaces, facilitated social media marketing for a non-profit, and worked in graphic design and event management for a plumbing marketing department.
Delfina Booth is an interdisciplinary professional who excels in writing, marketing, and social media. She received her Bachelor's in Literature, Media, and Communication and Master's in Global Media and Communications from the Georgia Institute of Technology. Delfina is always creating; her academic background includes building two fantasy computer games, directing three short films, and studying abroad in Mexico City twice.