SOAR Media & Ferrari of Atlanta Join Forces to Host Unforgettable SF90 Spider Track Day Experience
One of SOAR Media’s specialties for aiding our clients is creating impactful and lasting experiences. In our recent partnerships with Ferrari of Atlanta, we’ve designed events that are both elegant and exhilarating. With a focus on the distinct characteristics of Ferrari’s models, we’ve introduced guests to the luxury and power of vehicles like the 296GTS and the SF90 Spider.
Our 296GTS event at the Lion’s Gate Estate was a prime example. We held a client activation for the 296GTS, which invited Ferrari of Atlanta clients to test drive this unique and thrilling machinery over the course of two days. Guests were welcomed with a fresh espresso and then ushered into the lounge area of the exquisite Lion’s Gate Estate, where they enjoyed sweet or savory plates before embarking on a drive with a Formula 2 driver in the passenger seat, guiding them on the Ferrari’s extensive abilities and handling. After the drive, guests were invited to celebrate their experience with a handcrafted cocktail, catering, and live music by the pool.
Olivia Malifa, the Managing Director of SOAR Media, meticulously oversaw the project from beginning to end, ensuring that qualified vendors were chosen for the event, that the setup was extravagant, and that the entire experience was elevated. It’s not surprising that the feedback from our clients and their guests was overwhelmingly positive!
Our dedication to creating unique moments continued with our SF90 Spider track day. Clients had the chance to feel the car’s 1000 horsepower firsthand, with professional racers guiding them on how to harness the vehicle’s full potential. From start to finish, we took care of all event details, ensuring a seamless experience for all involved.
Directed by our Managing Director, Olivia Malifa, both events were more than just gatherings; they were immersive experiences. SOAR Media’s collaboration with Ferrari of Atlanta has truly showcased our commitment to bringing brands and their audiences closer together.
Services Provided:
- Event Management
- Videography
- Photography
- Graphic Design
- Email Marketing
Chris Lawton, SOAR's web development expert, brings over 39 years of experience in information technology. Chris served as the architect and director of IT and Enterprise Architecture for a US company in the US and Europe, where he was responsible for business systems across the continent. He led the team in implementing innovative solutions that streamlined business processes and improved efficiency. Additionally, Chris worked at Coca-Cola in Atlanta, where he was the architect developing and implementing strategies that enhanced website performance and ensured optimal user experience for 650 global websites and their infrastructure.
SOAR got its start with its Aussie founder, Olivia Malifa. Olivia has over 18 years of experience in the marketing industry. She has worked in all capacities and from all angles, serving as a marketing manager in both corporate and private businesses for over a decade before starting her own successful consultancy firm. Through her work in agency, Olivia discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
SOAR's co-founder and COO, Anthony 'Anton' Forbes-Roberts is an executive, advisor and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton's expertise in strategy & operations helps SOAR Media build, support and optimize its unique 'one stop' marketing services model on behalf of its clients.
Andrew Armanasco is a key member of the SOAR team, specializing in new business development, account management, and relationship management. Andrew holds a degree in Business from Tulsa University and has been in the industry for several years. He has worked throughout the Americas and the European Union, helping businesses with community development, land acquisition, manufacturing, expansion, sales, and distribution.
Behind every successful brand is one fundamental element: engaging experiences. As an Atlanta-native, Brand Marketing Strategist (Senior Account Manager), Kate Kisner has 13+ years of developing world-class events, acquisitions, brand concepts, and launches. Adept at developing methods to enhance visibility and market share by turning followers into clients, out-earning competitors, and increasing profit margins with forward-thinking, holistic brand experiences.
Moriah Deal is SOAR’s account manager with an impressive background in all areas of Public Relations and Marketing. She earned her Bachelor's degree in Science from Kennesaw State University, with a minor in Marketing. Since then, she has brought her skills to many industries. Moriah has written Healthcare PR copy with WellStar and the Georgia Pharmacy Association, done digital marketing for a carpet manufacturer that targeted Commercial Event and Hospitality spaces, facilitated social media marketing for a non-profit, and worked in graphic design and event management for a plumbing marketing department.
Delfina Booth is an interdisciplinary professional who excels in writing, marketing, and social media. She received her Bachelor's in Literature, Media, and Communication and Master's in Global Media and Communications from the Georgia Institute of Technology. Delfina is always creating; her academic background includes building two fantasy computer games, directing three short films, and studying abroad in Mexico City twice.
Logan Wilson brings a wealth of marketing expertise to SOAR Media, where he excels in crafting impactful strategies and innovative campaigns. As the Marketing Coordinator for the Seattle Seawolves, Logan handles social media, advertising, promotional design, sponsorships, and data analysis to drive marketing success. Combining his marketing skills with a deep passion for sports, fueled by his sister’s rugby career, Logan thrives on the excitement of game days and engaging fans. His dedication to excellence in every project reflects his commitment to both the sport and his role.
With a BFA in Visual Communication Design from Herron School of Art & Design at Indiana University, Essence Jones brings over 8 years of experience in both digital and print media to her role as Junior Graphic Designer at SOAR. Essence is known for her creative storytelling ability and her knack for translating complex ideas into visually compelling designs. Her can-do spirit and positive attitude make her an invaluable part of the team, always ready to tackle new challenges with enthusiasm and innovation.