One of SOAR Media’s specialties for aiding our clients is creating impactful and lasting experiences. In our recent partnerships with Ferrari of Atlanta, we’ve designed events that are both elegant and exhilarating. With a focus on the distinct characteristics of Ferrari’s models, we’ve introduced guests to the luxury and power of vehicles like the 296GTS and the SF90 Spider.

Our 296GTS event at the Lion’s Gate Estate was a prime example. We held a client activation for the 296GTS, which invited Ferrari of Atlanta clients to test drive this unique and thrilling machinery over the course of two days. Guests were welcomed with a fresh espresso and then ushered into the lounge area of the exquisite Lion’s Gate Estate, where they enjoyed sweet or savory plates before embarking on a drive with a Formula 2 driver in the passenger seat, guiding them on the Ferrari’s extensive abilities and handling. After the drive, guests were invited to celebrate their experience with a handcrafted cocktail, catering, and live music by the pool.

Olivia Malifa, the Managing Director of SOAR Media, meticulously oversaw the project from beginning to end, ensuring that qualified vendors were chosen for the event, that the setup was extravagant, and that the entire experience was elevated. It’s not surprising that the feedback from our clients and their guests was overwhelmingly positive!

Our dedication to creating unique moments continued with our SF90 Spider track day. Clients had the chance to feel the car’s 1000 horsepower firsthand, with professional racers guiding them on how to harness the vehicle’s full potential. From start to finish, we took care of all event details, ensuring a seamless experience for all involved.

Directed by our Managing Director, Olivia Malifa, both events were more than just gatherings; they were immersive experiences. SOAR Media’s collaboration with Ferrari of Atlanta has truly showcased our commitment to bringing brands and their audiences closer together.

Services Provided:

  • Event Management
  • Videography
  • Photography
  • Graphic Design
  • Email Marketing
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