CONGRATULATIONS
STEP ONE!
You have taken the first step to attracting the right audience in the most authentic way to you and your business!
Now we know dancing on Tik Tok has worked for others,
and let’s face it, it can be an effective tool to gain followers whether you’re really good or really bad. But that doesn’t mean it will work for you and even if it does, is it helping you to generate leads and customers or just followers of your wicked dance moves?
There are over 200 methods of marketing and advertising and Social Media is just one of them.
Don’t waste time trying to find your way through the never ending options by yourself.
Work smarter not harder and leave it to our experts who are experienced and qualified marketing strategists who have over 20 years of commercial marketing expertise across many industries.
YES that means we were in marketing before social media existed and we have grown up with it, navigating the best of it and circumventing the worst of it for our clients.
STEP TWO!Book your free marketing consultation worth $395 today and go into the draw to:
WIN A $1000 MARKETING PACKAGE!
Stop dancing for likes and followers
and craft a real call-to-action your audience cannot refuse!
What other ways of marketing are there?
| Radio | Local, State, National |
| Podcasts | Interviews, Guest speakers and Ads |
| Television | Local, State, National |
| OTT - Over The Top | Digital Programming Apps - Roku, Hulu, Peacock, Prime, Apple TV |
| Magazines, Newspapers | |
| Outdoor | Billboards, Bus stops, Buses, Buildings, Taxis, Street, Chalk Art |
| Digital - SEM | Search Engine Marketing: Search Ads, Display, Retargeting |
| Digital - SEO | Search Engine Optimization: Keywords, Backlinks, Blogs, Backend Optimization |
| Direct Mail | Letters, Postcards, Greeting cards, Flyers |
| Events | Expos, Industry, In-house, Public |
| Networking | Online and In-person |
| Sponsorships | Local, State, National |
| Promotional Items | Pens, Magnets, Key rings, Lights, Hats, we could go on all day.... |
| Cars | Magnets, Wraps, Stickers |
| Planes | Sky-writing, Banners, In-flight magazines, In-flight screens |
| Elevators | In-elevator screens & Posters |
| Fuel Pumps | In-pump screens |
| Waiting Rooms | TV Screens |
That's NOt All!
Did you Know?
Don’t get sucked into the hype!
How successful is TikTok?
The latest TikTok statistics show that, as of July 2022, the platform has over one billion monthly active users worldwide (DataReportal, 2022). That makes TikTok the seventh-most popular social media platform in terms of users, ahead of others that have been around much longer such as Snapchat, Pinterest, and Twitter.
What percent of TikTok users have over 1000 followers?
1,000 to 10,000 followers: 15 percent. 10,000 to 50,000 followers: 16 percent. 50,000 to 500,000 followers: 29 percent. 500,000 to 1,000,000 followers: four percent. So even if you have a huge following you are not special, 290+ million people have over 50,000 followers!
How many Tiktoks should I post a day?
1-4 times per day. Do you have the time? Do you
have the content? Do you have the money?
Which is the number 1 social media plat- form in the USA?
Facebook — 2.9 billion MAUs. Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world’s population are Facebook users.
What is the biggest social media platform 2022?
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.
What do millennials use instead of Facebook?
Instagram — 71% of millennials use Instagram at least once a week. Many younger generations love platforms like Instagram for their lack of content and text. Most Instagrammers fall within the 25- to-34 age range. In fact, nearly half (48.63%) of all Instagram users are in this age group.
What is the most popular social media in the US for teens?
YouTube tops the 2022 teen online landscape as it is used by 95% of teens. TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens.
THE TOP 10 SOCIAL MEDIA PLATFOMS IN 2022
RANKED BY MONTHLY ACTIVE USERS (MAU)
| 01 Facebook | 2.9 Billion |
| 02 YouTube | 2.56 Billion |
| 03 WhatsApp | 2 Billion |
| 04 Instagram | 1.47 Billion |
| 05 WeChat | 1.26 Billion |
| 06 TikTok | 1 Billion |
| 07 Facebook Messenger | 988 Million |
| 08 Douyin | 600 Million |
| 09 QQ | 574 Million |
| 10 Weibo | 573 Million |
Book Your FREE Marketing Consultation Today
Chris Lawton, SOAR's web development expert, brings over 39 years of experience in information technology. Chris served as the architect and director of IT and Enterprise Architecture for a US company in the US and Europe, where he was responsible for business systems across the continent. He led the team in implementing innovative solutions that streamlined business processes and improved efficiency. Additionally, Chris worked at Coca-Cola in Atlanta, where he was the architect developing and implementing strategies that enhanced website performance and ensured optimal user experience for 650 global websites and their infrastructure.
SOAR got its start with its Aussie founder, Olivia Malifa. Olivia has over 18 years of experience in the marketing industry. She has worked in all capacities and from all angles, serving as a marketing manager in both corporate and private businesses for over a decade before starting her own successful consultancy firm. Through her work in agency, Olivia discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
SOAR's co-founder and COO, Anthony 'Anton' Forbes-Roberts is an executive, advisor and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton's expertise in strategy & operations helps SOAR Media build, support and optimize its unique 'one stop' marketing services model on behalf of its clients.
Andrew Armanasco is a key member of the SOAR team, specializing in new business development, account management, and relationship management. Andrew holds a degree in Business from Tulsa University and has been in the industry for several years. He has worked throughout the Americas and the European Union, helping businesses with community development, land acquisition, manufacturing, expansion, sales, and distribution.
Behind every successful brand is one fundamental element: engaging experiences. As an Atlanta-native, Brand Marketing Strategist (Senior Account Manager), Kate Kisner has 13+ years of developing world-class events, acquisitions, brand concepts, and launches. Adept at developing methods to enhance visibility and market share by turning followers into clients, out-earning competitors, and increasing profit margins with forward-thinking, holistic brand experiences.
Moriah Deal is SOAR’s account manager with an impressive background in all areas of Public Relations and Marketing. She earned her Bachelor's degree in Science from Kennesaw State University, with a minor in Marketing. Since then, she has brought her skills to many industries. Moriah has written Healthcare PR copy with WellStar and the Georgia Pharmacy Association, done digital marketing for a carpet manufacturer that targeted Commercial Event and Hospitality spaces, facilitated social media marketing for a non-profit, and worked in graphic design and event management for a plumbing marketing department.
Delfina Booth is an interdisciplinary professional who excels in writing, marketing, and social media. She received her Bachelor's in Literature, Media, and Communication and Master's in Global Media and Communications from the Georgia Institute of Technology. Delfina is always creating; her academic background includes building two fantasy computer games, directing three short films, and studying abroad in Mexico City twice.
Logan Wilson brings a wealth of marketing expertise to SOAR Media, where he excels in crafting impactful strategies and innovative campaigns. As the Marketing Coordinator for the Seattle Seawolves, Logan handles social media, advertising, promotional design, sponsorships, and data analysis to drive marketing success. Combining his marketing skills with a deep passion for sports, fueled by his sister’s rugby career, Logan thrives on the excitement of game days and engaging fans. His dedication to excellence in every project reflects his commitment to both the sport and his role.
Jamie is our senior account manager, with a master’s degree and over 15 years of experience across a number of industries. She excels at guiding clients to success, having overseen accounts for major brands like Nike, Adidas, Starbucks, and Tommy Hilfiger. Originally from Texas, Jamie has lived in California and D.C., and now resides in Washington. In her free time, she enjoys family activities, traveling, outdoor running, yoga, and kayaking.
Pago brings over two years of freelance experience in video and photo editing. In his role, he takes pride in bringing imagination to life by creating and refining compelling visuals to match our clients' needs. When not working, he enjoys quality time with his wife, their dog, and a good night's sleep.
Chance Wenglewski is a graphic designer and illustrator with five years of experience under his belt. He loves contributing to the creative process of using his art to take that project to the next level and leave an impact. In his free time, Chance stays active with regular visits to the gym, training for rugby season, and exploring his passion for tattooing.
Lain is a creative force at SOAR Media, with proven success in marketing teams. She has developed a flair for creating visually compelling narratives and building cohesive brand identities. With her expertise in graphic design, multimedia, and brand identity development, Lain creates unique, memorable brand experiences that capture audiences' hearts and catapult client success.
Amanda Lako is SOAR’s marketing intern with a passion for creativity and marketing. In December 2024, she graduates with a Bachelor's degree in Marketing and a concentration in Data Analytics. Amanda merges her energy for marketing and her analytical skills to bring fresh perspectives to the team and new ideas to the table. In her free time, she loves to read, travel, and try new restaurants!
Our newest intern is a passionate, smart, hard working professional looking to start her career as an entry-level marketer for a high-performance organization with opportunity for growth. Zoe Franklin is currently pursuing a BBA in International Business and Marketing with a Minor in Japanese Language and Literature at the University of Georgia’s Terry College of Business. Set to graduate in Spring 2025, Zoe is excited to enter the world of business and showcase what she has to offer.