CASE STUDY
The Millard Law Firm
About
Millard Law, a firm dedicated to providing exceptional legal services, reached out to SOAR Media. Recognized for its meticulous approach to law and client care, Millard Law sought to expand its outreach and fortify its digital footprint in the competitive legal landscape.
The Services
Over 18 months, we delivered comprehensive services, including SEO enhancements, blog content production, Google and social media Ads with a $2000 budget each, and sponsor discussions for blog syndication. Our efforts significantly improved the law firm's domain authority and online visibility.
The Mission
Our mission was to significantly increase Millard Law's online visibility, generate qualified leads, and position the firm as a leader in its field. By leveraging SEO, content marketing, and targeted advertising, we aimed to create a sustainable growth model that would elevate Millard Law's digital presence and client engagement.
The Outcome
The campaign's success was evident through a series of measurable achievements:
- Lead Generation: Surpassed the goal by generating at least 10 qualified leads per month, demonstrating the effectiveness of our SEO and content strategies.
- Website Traffic Increase: A notable rise in both direct and paid website visits, especially to key pages such as "Contact Us," indicating higher engagement and potential client interest.
- Enhanced Domain Authority: Improved from 26 to 30, a crucial factor for increasing visibility in competitive Google search results.
- Email Marketing Success: Achieved a remarkable 60% open rate, significantly higher than the industry average, showcasing effective communication strategies.
The Impact
Our comprehensive approach not only achieved but exceeded the set objectives. By increasing Millard Law's domain authority and generating qualified leads, we laid a solid foundation for the firm's online growth. The strategic use of Google and display advertising, coupled with engaging content creation, propelled Millard Law into a new phase of digital engagement and client acquisition.
The strategic initiatives led to surpassing the goal of generating at least 10 qualified leads per month, a remarkable increase in website traffic and engagement, and a significant rise in domain authority from 26 to 30 within two months. Our email marketing strategy achieved a 60% open rate, showcasing the effectiveness of our tailored communication.
The Proof is in the Numbers
Millard Law's partnership with SOAR Media exemplifies the power of a well-crafted digital marketing strategy in the legal sector. Through targeted efforts in SEO, content creation, and advertising, the firm has enhanced its digital presence and established a strong foundation for sustained growth and client engagement.
Chris Lawton, SOAR's web development expert, brings over 39 years of experience in information technology. Chris served as the architect and director of IT and Enterprise Architecture for a US company in the US and Europe, where he was responsible for business systems across the continent. He led the team in implementing innovative solutions that streamlined business processes and improved efficiency. Additionally, Chris worked at Coca-Cola in Atlanta, where he was the architect developing and implementing strategies that enhanced website performance and ensured optimal user experience for 650 global websites and their infrastructure.
SOAR got its start with its Aussie founder, Olivia Malifa. Olivia has over 18 years of experience in the marketing industry. She has worked in all capacities and from all angles, serving as a marketing manager in both corporate and private businesses for over a decade before starting her own successful consultancy firm. Through her work in agency, Olivia discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
SOAR's co-founder and COO, Anthony 'Anton' Forbes-Roberts is an executive, advisor and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton's expertise in strategy & operations helps SOAR Media build, support and optimize its unique 'one stop' marketing services model on behalf of its clients.
Andrew Armanasco is a key member of the SOAR team, specializing in new business development, account management, and relationship management. Andrew holds a degree in Business from Tulsa University and has been in the industry for several years. He has worked throughout the Americas and the European Union, helping businesses with community development, land acquisition, manufacturing, expansion, sales, and distribution.
Behind every successful brand is one fundamental element: engaging experiences. As an Atlanta-native, Brand Marketing Strategist (Senior Account Manager), Kate Kisner has 13+ years of developing world-class events, acquisitions, brand concepts, and launches. Adept at developing methods to enhance visibility and market share by turning followers into clients, out-earning competitors, and increasing profit margins with forward-thinking, holistic brand experiences.
Moriah Deal is SOAR’s account manager with an impressive background in all areas of Public Relations and Marketing. She earned her Bachelor's degree in Science from Kennesaw State University, with a minor in Marketing. Since then, she has brought her skills to many industries. Moriah has written Healthcare PR copy with WellStar and the Georgia Pharmacy Association, done digital marketing for a carpet manufacturer that targeted Commercial Event and Hospitality spaces, facilitated social media marketing for a non-profit, and worked in graphic design and event management for a plumbing marketing department.
Delfina Booth is an interdisciplinary professional who excels in writing, marketing, and social media. She received her Bachelor's in Literature, Media, and Communication and Master's in Global Media and Communications from the Georgia Institute of Technology. Delfina is always creating; her academic background includes building two fantasy computer games, directing three short films, and studying abroad in Mexico City twice.