ABOUT US
ABOUT US
Explore Our Services & Boost Your Brand Presence
SOAR Media is a dynamic Marketing and Advertising Agency, offering comprehensive services to businesses.
Established by a courageous Australian marketing powerhouse and proven Canadian-American entrepreneur, the agency swiftly made America its home. Leveraging over four decades of industry expertise, the founders assembled a talented team and expanded the agency’s clientele both nationally and internationally.
With a focus on innovation and client satisfaction, SOAR Media has flourished into a prominent force in the marketing landscape, delivering effective strategies and solutions to businesses worldwide.
Our Purpose
Every business has a story to tell – one whose telling is vital to bringing in the clients you want – but not all have the creative manpower to tell it. That’s where we come in. We work closely with our clients to determine their goals and creative identity, then develop and implement strategies that are tailored to their needs.
We pride ourselves on our communication and reachability, and we take care to ensure that our clients are always informed and satisfied with our work. Our approach is completely transparent; we tell what we’re gonna do and then we do it. SOAR Media loves collaborating with our clients to create the best possible product. We know that no one knows your story better than YOU. That’s why you’ll never hear an outright “no,” from us, rather a “yes, and.”
When you work with SOAR Media for your marketing needs, you get a whole team of experienced creatives with varied and specialized skill sets. Our team’s combined talents make us a value option, not a discount option, and we are always working to exceed our clients’ expectations.
Don’t settle for less when it comes to your marketing. Contact us today to learn more about how SOAR Media can help you take your business to new heights.
Our Muse
Meet SOAR Media’s mascot and muse: the charismatic and creative toucan! Known for its bold colors and daring spirit, the toucan embodies the same qualities that SOAR Media brings to its clients – fearless creativity, innovation, and a willingness to stand out from the crowd.
SOAR Media is always bold in our efforts as we work with companies to build a growth plan and drive conversions.
SOAR Media empowers individuals and businesses to make enriching choices. Guided by the toucan, we’re reminded of the power of communication, collaboration, and self-confidence, and we work hard to help companies share their extraordinary stories with the world.
Olivia's Story
The story of SOAR Media starts with our Aussie Co-founder, Olivia Malifa. Olivia has been in the marketing industry since 2003, working in all capacities and from all angles. She has worked behind the scenes of media, including national radio stations in Australia. After serving as a marketing manager in both corporate and private businesses for more than 10 years, she opened her own successful consultancy firm and finally landed in agency land. It was through this model that she discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
Olivia made the brave move to come to the US in 2018, where she now lives with her husband and little Texan son. Since 2018, she has grown our client base and agency team from one to many. As SOAR continues to grow, we are always focused on building our strengths to better serve our clients.
Like America itself, our team is diverse and sets us apart in more ways than one. We are women-owned, and the majority of our team are immigrants- starting, of course, with our founder. This allows us to offer unique perspectives and insights to every project. You’ll certainly find a bit of Aussie wit in all our interactions!
Anton's Story
SOAR’s Co-founder and COO, Anthony ‘Anton’ Forbes-Roberts is an executive, advisor, and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton’s expertise in strategy & operations helps SOAR Media build, support and optimize its unique ‘one stop’ marketing services model on behalf of its clients.
Outside of SOAR Anton is a keen rugby enthusiast, serving on the Board of National Collegiate Rugby; as a coach for Panther Rugby Academy; and as a founder and now CEO of Atlanta Youth Rugby (‘AYR’). AYR serves over 3000 kids annually with 45% identifying as female, 85% as minorities, and 80% lower household income.
Outside the office, Anton spends time in Park City and has together with his wife Tori and two sons skied over 30 mountains on 4 continents. He is also a car & motorcycle enthusiast and collector with a focus on European marques.
Our Clients
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Our Locations
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Frequently Asked Questions
Get your burning questions answered, and learn how we can transform your brand’s presence!
SOAR’s digital services are comprehensive. We craft personalized digital solutions that align perfectly with your business goals and audience needs. Check out our specialties:
- Social Media Marketing: Strategy, management, and advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- SEO Optimization: Enhancing online visibility through search engine optimization.
- Web Design and Development: Creating responsive, user-friendly, and visually appealing websites.
- Digital Advertising: Pay-per-click campaigns, display ads, and retargeting strategies.
- Content Creation: Producing engaging and relevant content for websites, blogs, and social media.
- Email Marketing: Designing and sending targeted email campaigns for engagement and conversion.
- Analytics and Reporting: Tracking performance and providing insights for continuous improvement.
See the full list on our Services page.
Our client collaboration begins with understanding your unique vision and objectives. This involves initial consultations, strategy development, and creating a detailed plan of action. We maintain open communication throughout the project, ensuring that each step aligns with your expectations and our high standards.
The timeline for project completion varies based on the project's complexity and scope. However, we emphasize efficiency and meeting deadlines without compromising quality. We establish a clear timeline at the project's outset, providing regular updates to ensure we stay on track.
We offer opportunities for feedback and edits with every project that we undertake. It is always taken into consideration before any final documents are sent through. We’ll work with you until you are satisfied! We do ask that all feedback is thorough the first time around, so that we can ensure we’re meeting your brief within the first 1-2 goes so we can stay within a value-added budget.
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Chris Lawton, SOAR's web development expert, brings over 39 years of experience in information technology. Chris served as the architect and director of IT and Enterprise Architecture for a US company in the US and Europe, where he was responsible for business systems across the continent. He led the team in implementing innovative solutions that streamlined business processes and improved efficiency. Additionally, Chris worked at Coca-Cola in Atlanta, where he was the architect developing and implementing strategies that enhanced website performance and ensured optimal user experience for 650 global websites and their infrastructure.
SOAR got its start with its Aussie founder, Olivia Malifa. Olivia has over 18 years of experience in the marketing industry. She has worked in all capacities and from all angles, serving as a marketing manager in both corporate and private businesses for over a decade before starting her own successful consultancy firm. Through her work in agency, Olivia discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
SOAR's co-founder and COO, Anthony 'Anton' Forbes-Roberts is an executive, advisor and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton's expertise in strategy & operations helps SOAR Media build, support and optimize its unique 'one stop' marketing services model on behalf of its clients.
Andrew Armanasco is a key member of the SOAR team, specializing in new business development, account management, and relationship management. Andrew holds a degree in Business from Tulsa University and has been in the industry for several years. He has worked throughout the Americas and the European Union, helping businesses with community development, land acquisition, manufacturing, expansion, sales, and distribution.
Behind every successful brand is one fundamental element: engaging experiences. As an Atlanta-native, Brand Marketing Strategist (Senior Account Manager), Kate Kisner has 13+ years of developing world-class events, acquisitions, brand concepts, and launches. Adept at developing methods to enhance visibility and market share by turning followers into clients, out-earning competitors, and increasing profit margins with forward-thinking, holistic brand experiences.
Moriah Deal is SOAR’s account manager with an impressive background in all areas of Public Relations and Marketing. She earned her Bachelor's degree in Science from Kennesaw State University, with a minor in Marketing. Since then, she has brought her skills to many industries. Moriah has written Healthcare PR copy with WellStar and the Georgia Pharmacy Association, done digital marketing for a carpet manufacturer that targeted Commercial Event and Hospitality spaces, facilitated social media marketing for a non-profit, and worked in graphic design and event management for a plumbing marketing department.
Delfina Booth is an interdisciplinary professional who excels in writing, marketing, and social media. She received her Bachelor's in Literature, Media, and Communication and Master's in Global Media and Communications from the Georgia Institute of Technology. Delfina is always creating; her academic background includes building two fantasy computer games, directing three short films, and studying abroad in Mexico City twice.