Hello, spring! We’re finally bidding farewell to the chilly weather and welcoming the warmth of the new season. With everything around us waking up and prepping for a fresh start, doesn’t your brand deserve a little spring makeover too? Here at SOAR Media Agency, we’re the champions of brand refreshes, and we’d like to share some pointers on sprucing up your marketing in this season of renewal.
Give Your Branding a Spring Clean
Nothing says spring like a fresh start, and that’s exactly what your branding might need. Now is a great time to take a step back and look at your big picture. What’s working? What needs a bit of tweaking? It’s time to look at your logos, colors, and general aesthetic with a new eye. Does the look you’ve cultivated still mesh with the direction you’re going? Does the tone you write with give the impression you want your company to give?
Check Up on your Public-Facing Website
If you haven’t taken an in-depth look at your website in a while, take this opportunity to do so. It can be easy to let certain elements slip with time. However, your company’s online presence is where 76% of consumers begin their buying journey, so make sure you’re putting your best foot forward!
Some items to check up on include:
- Listed staff – are they up to date? Anyone new joined, or anyone left?
- Business locations – have you removed or added any since you last updated?
- Contact information – still accurate?
- Social media accounts – still active?
- Links and offers – are any broken or expired?
Outside of these concerns, there’s the simple fact that if you haven’t updated your website in a while, you may have lost the attention of search engines. Search engines like Google prioritize newer content, which is why it’s always a good idea to keep fresh content coming in frequently.
Optimize Your Website’s Back-End for Search Engines
While refreshing your public-facing site is crucial, it’s equally important to tune the gears under the hood for optimal search engine visibility.
Be sure to check and, if needed, tune up:
- Meta Tags: Update your pages with unique title tags and meta descriptions to help search engines understand your content.
- Keywords: Integrate brand-relevant keywords into your content, headers, and URLs for better visibility. These could be your locations, products, specialties, certifications… basically anything your ideal customers would be searching for.
- Mobile-Friendliness: Ensure your site loads and looks good on a cell phone, a factor that can really boost search rankings.
- Loading Speed: Enhance your website’s loading times by shrinking images and making sure your pages don’t have unnecessary code.
- Internal Links: Use internal linking wisely to help search engines crawl your site more effectively and distribute page authority.
- Security: Adopt HTTPS by securing your site with an SSL certificate, which is a ranking factor for search engines.
Remember, SEO is an ongoing process. Regularly reviewing and adjusting these elements can help enhance your website’s visibility, ensuring it’s found by the right audience for you.
Revamp your Storytelling
Expanding outside of your website, now is also an excellent time to reassess your content strategy and how you connect with your followers. Are you reaching your target audience? With spring symbolizing new beginnings, it’s an excellent time to explore new content ideas or formats that might deepen engagement with your current followers or attract new ones.
Consider how your brand’s story can evolve this season. Perhaps there’s a new chapter in your company’s journey, a success story, or an innovative product launch that deserves the spotlight. Integrating seasonal themes into your content can also make your brand feel more vibrant and relatable.
Strengthen Community Engagement
Improving your connection with your audience isn’t just about content. Actively engaging with your community by following relevant accounts, liking, commenting on posts, and encouraging interactions on your own posts can significantly boost your brand’s visibility and connection with your audience. This two-way engagement fosters a community around your brand, making your audience feel valued and heard.
This season, you can also build deeper relationships with your audience by engaging your community on a personal level. Here are a few strategies to consider:
- Host/Join Community Events: Engage with your audience through virtual or in-person events like workshops and Q&As that reflect your brand’s values.
- Support Local Causes: Strengthen community ties and boost your brand’s image by contributing to local initiatives.
- Leverage User-Generated Content: Encourage followers to share their own stories or reviews, enhancing community interaction and authenticity.
- Organize Seasonal Challenges/Contests: Boost engagement and excitement with themed challenges that celebrate the spring season.
Fostering a strong community around your brand is essential for building audience trust, good feelings, and, consequently, loyalty.
Cultivate Customer Feedback for Deeper Insights
Of course, you can’t connect very well with your audience if you don’t understand their needs. Take the chance, then, to get closer to your customers by asking for their feedback. It’s a great time to find out what they like or don’t like about your products or services. Implementing efficient feedback mechanisms, such as customized surveys and interactive forms, can effectively capture your customers’ voices.
Analyzing this feedback provides valuable insights, guiding your brand towards impactful improvements and enhancements. Engaging with your customers in this way not only strengthens your relationship with them but also boosts loyalty and satisfaction.
Consider leveraging the expertise of a marketing agency to maximize the benefits of customer feedback. Their experience in crafting and analyzing feedback mechanisms can give you a significant advantage, ensuring your brand stays attuned to your customers’ evolving preferences. Let this spring be a time of listening, learning, and evolving in alignment with your audience, positioning your brand for ongoing relevance, growth, and success.
Flourish this Spring with SOAR Media Agency
Schedule a free consultation with SOAR Media Agency today to kickstart a transformative spring for your brand. With extensive experience in revamping brand aesthetics and revitalizing companies that have been falling behind, we’re poised to breathe new life into your brand. As spring ushers in new opportunities for growth, let us guide you with our innovative strategies and personalized approach, ensuring your brand not only meets but exceeds its potential.
Our team at SOAR Media Agency is adept at updating marketing strategies to align with the evolving preferences of both consumers and business owners. Whether your brand needs a complete makeover or a slight refresh, our strategic insight and experience are key to propelling lagging companies into successful new beginnings. If you’re ready for your brand to flourish this spring, don’t hesitate to reach out and schedule your free consultation with us. Let’s work together to set your brand on a vibrant path to success.
Chris Lawton, SOAR's web development expert, brings over 39 years of experience in information technology. Chris served as the architect and director of IT and Enterprise Architecture for a US company in the US and Europe, where he was responsible for business systems across the continent. He led the team in implementing innovative solutions that streamlined business processes and improved efficiency. Additionally, Chris worked at Coca-Cola in Atlanta, where he was the architect developing and implementing strategies that enhanced website performance and ensured optimal user experience for 650 global websites and their infrastructure.
SOAR got its start with its Aussie founder, Olivia Malifa. Olivia has over 18 years of experience in the marketing industry. She has worked in all capacities and from all angles, serving as a marketing manager in both corporate and private businesses for over a decade before starting her own successful consultancy firm. Through her work in agency, Olivia discovered her true passion for combining creativity and strategy to serve a diverse range of clients across multiple industries.
SOAR's co-founder and COO, Anthony 'Anton' Forbes-Roberts is an executive, advisor and investor with over twenty-five years of leadership in Fortune 500 companies, entrepreneurial ventures, and nonprofits. His marketing experience includes leadership positions at Ogilvy Worldwide and Carlson Companies, in a career where he has designed, built, and/or sold programs driving over $500M in annual revenue. Anton's expertise in strategy & operations helps SOAR Media build, support and optimize its unique 'one stop' marketing services model on behalf of its clients.
Andrew Armanasco is a key member of the SOAR team, specializing in new business development, account management, and relationship management. Andrew holds a degree in Business from Tulsa University and has been in the industry for several years. He has worked throughout the Americas and the European Union, helping businesses with community development, land acquisition, manufacturing, expansion, sales, and distribution.
Behind every successful brand is one fundamental element: engaging experiences. As an Atlanta-native, Brand Marketing Strategist (Senior Account Manager), Kate Kisner has 13+ years of developing world-class events, acquisitions, brand concepts, and launches. Adept at developing methods to enhance visibility and market share by turning followers into clients, out-earning competitors, and increasing profit margins with forward-thinking, holistic brand experiences.
Moriah Deal is SOAR’s account manager with an impressive background in all areas of Public Relations and Marketing. She earned her Bachelor's degree in Science from Kennesaw State University, with a minor in Marketing. Since then, she has brought her skills to many industries. Moriah has written Healthcare PR copy with WellStar and the Georgia Pharmacy Association, done digital marketing for a carpet manufacturer that targeted Commercial Event and Hospitality spaces, facilitated social media marketing for a non-profit, and worked in graphic design and event management for a plumbing marketing department.
Delfina Booth is an interdisciplinary professional who excels in writing, marketing, and social media. She received her Bachelor's in Literature, Media, and Communication and Master's in Global Media and Communications from the Georgia Institute of Technology. Delfina is always creating; her academic background includes building two fantasy computer games, directing three short films, and studying abroad in Mexico City twice.